How Instagram is the Hub of Success for Travel Bloggers?

 

An Instagram account of a food and travel blogger

Instagram is celebrating its 22nd birthday in 2022. In the past 22 years, this one blogging site has opened doors of income for hundreds and thousands of people. It is the 4th most-used social media platform, so you can guess its level of popularity among adults and teenagers.

Just like any other application, Instagram has evolved with time. Today, bloggers from all around the world cannot even overlook the importance of this site if they wish to make a successful blogging career.

If you have recently started a blog and are planning to make the best use of Instagram, this post will highlight some important facts.

You can also start following Irina Bukatik on Instagram to learn more about Instagram blogging.

1. Over 500 million Users Visit Instagram Every Day

According to Backlinko, Instagram has about 500 million daily active members. People spend approx. 29 minutes on Instagram each day.

If you’re a travel blogger, you need a huge audience to grow your social media presence. Instagram opens doors for creative content creators to connect with relevant audiences and drive traffic to their websites.

2. Clickable Ads are Now Integrated into Stories

Instagram statistics of a blogging account for Instagram stories

Instagram now features a full screen and vertical ads on stories for up to 15 seconds. These ads can be in the form of videos or images to help bloggers reach a wide audience.

They can be skipped as well as opposed to Facebook where people are forced to watch the whole ad if they wish to see a video. Instagram gives the authority to the user to either skip the ad or watch it if it interests them. Another great benefit is that people can revisit the ad by simply going back in stories to get more information.

3. The average Instagram Engagement Rate is 4.59%

According to the marketing experts, a good engagement rate falls between 1%-5%. The Hootsuite team reported an average of 4.59% Instagram engagement rate in 2020. Different types of posts on Instagram have different levels of engagement rates.

Carousels are known to attract more audience as compared to videos, images, or post-type content on social media.

4. 32% of Marketers Agree that Visual Content Grabs More Attention

Marketers agree that visual content is of much greater importance as compared to other post types. In addition, the video content is the more preferred form of post-type to grab the attention of the audience. Because of this, bloggers on Instagram post Vlogs, video content, and much more.

If you’re a travel blogger and have a local food travel blogging website, then Instagram is the best way to reach your audience. You can learn a lot from Irina Bukatik, so follow her or send your queries for more assistance.

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